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Learning Hub

Starting a tech business is hard, we get that, MVP, CAC, Scale, Raising Capital, managing the runway, building the team, existing on scraps.

Now, you have a way to avoid many of the traps that start-ups make by joining our hub. Over 30 years of business experience has gone into the making of the hub, and it is growing every day.

GoTo Learning Hub

An outline of the content of the Hub Learning:

Course 1: Starting a business

Module 1: So you want to start a business?
This module covers everything you need to do to start a business:

  • Shareholder agreements (why do I need a shareholder agreement, what should be in one, when should I have vesting, what happens if I don’t have one?)
  • The company Constitution – what is it, what should it contain, replaceable rules
  • Different business structures, what does PTY mean, what does LTD mean? Private vs public, listed companies
  • How to register a business
  • How to run a business – director meetings, shareholder meetings, reports, returns, Board structure, Management duties, managing conflicts of interest

Module 2: Ongoing Legal Requirements
What are the required ongoing legal requirements?

  • Company Secretary
  • Record keeping
  • ASIC annual return
  • BAS Statements and Tax Returns
  • Corporations Act (2001)

Course 2: Managing a business

This course teaches you about the way a business works, from the constitution and shareholder agreements to the accounts and record keeping

Module 1: Dealing with shareholders?
This module covers the more in depth issues around a company and having shareholders:

  • Shareholder agreements (why do I need a shareholder agreement, what should be in one, when should I have vesting, what happens if I don’t have one?)
  • The company Constitution – what is it, what should it contain, replaceable rules
  • Different business structures, what does PTY mean, what does LTD mean? Private vs public, listed companies
  • How to register a business
  • How to run a business – director meetings, shareholder meetings, reports, returns, Board structure, Management duties, managing conflicts of interest

Module 2: Measuring business results
This lesson is a mini MBA course, it covers:

  • What is the P&L, balance sheet and how does the cash flow tie it together
  • Why should I capitalise marketing and R&D costs
  • How is value tied to accounting results?
  • Why should I change my accountants chart of accounts
  • Bookkeeping vs accounting vs management
  • What financial numbers do I need to manage the business?

Module 3: Grants and Rebates?
Learn the difference between a rebate and a grant, what are the rebates available in Australia? What grants are available? How do I apply? What is the Export Development Grant?

Module 4: Boards
What is the role of a board, when should I have a board? Advisory vs full boards, finding directors and what should I pay them?

Course 2: Capital Raising?

Whilst some startups can bootstrap, many will need to raise capital. This course covers everything you need to know about capital raising – when to raise, how to raise and many other issues around taking other people’s money.

Module 1: Types of Capital Raises
What are the typical stages in a startup, when is it time to raise capital, what are the differences in a capital raise in each stage.

Module 2: What am I selling?
Learn about all the different instruments you can use when raising capital, from the 8 different types of equity, the 7 forms of debt, Convertible Notes, S.A.F.E.s, Warrants and Options. What are they, when should I use them, what are the benefits and pitfalls to each.

Module 3: Am I Legal?
The Corporations Act (2001) is the law when it comes to capital raising. There are many restrictions and limitations places on owners and directors of companies trying to raise capital. This lesson will cover Section 708 capital raises, what are class order exemptions and how can they help? What are offer documents, what should they contain, when to use them, what are regulatory guides, can I advertise my offer? The law provides sever penalties on Directors of Companies that break the Corporations law and even jail time. This lesson is a must for anyone contemplating a Capital Raise.

Module 4: Capital Raise Process?
What is involved in a capital raise, what preparation is required, do I need a deal room?, what is a pitch deck, an IM, how do I create them? When do I need a term sheet, how does an investor apply for shares? How do I issue shares?

Course 3: Business Strategy?

Doing the tech is one thing, but making money is the important outcome. How do you price your product, what market entry strategy should you employ and much more…

Module 1: Innovation Strategy
Why do 80% of new products fail? Can I improve my chance of success? How do I use Jobs-to-be-done in innovation strategy?

Module 2: Pricing
How do I price my product, why a customer has to experience value before paying, what is the denominator in my pricing model, how do I determine a fair price, how many structures should I have?

Module 3: Growth Strategy
Want to learn how Atlassian, Canva and many other companies achieved consistent massive growth? Then you need to lean about Product-Led-Growth(PLG). Is PLG right for me?, how do I do it?

Course 4: The Human Dimension

As a founder, there are many personal challenges that you will go through. Dealing with your emotions, your mental health and your incomes is critical to being successful.
The lessons are still being developed but will cover:

  • How to say NO to investors that refuse to let you take a salary and other hairy issues
  • Switching off for downtime
  • Prioritising – urgent vs important
  • The importance of mentors
  • Being in a group of likeminded people

Course 5: EXITS – the payday

Setting up the exit starts at day 1 and doesn’t finish until the money is in the bank. This is the least understood part of startup land. Set yourself apart and read more…

Module 1: EXITS
What types of exits are there, how do I select one.

Module 2: Valuation
How valuable is my business? How much could I sell for? What are Exit Zones, how do I find them?

Module 3: How do I ensure I can exit?
Most startups fail to exit. Make sure you have a rock solid plan for exiting, the best exits are crafted over 2 or more years with targeted PR, activities and even specific marketing campaigns. Build a rock solid exit plan.